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CARREFOUR RETHINK INK
DESCRIPTION
JUST WHEN YOU THOUGHT VEGGIES WERE BORING, THEY COME BACK FROM THE AFTER LIFE TO TEACH YOU ABOUT FOOD WASTE. TURNING SOON TO EXPIRE VEGGIES INTO INK FOR POSTERS TO HUMOR THE AUDIENCE.
ROLE
ART DIRECTOR
CW
LEIRE JAUREGIBEITIA
SCHOOL
MIAMI AD SCHOOL
The Bags.
Carry the weight of a burden,
on a beautiful recycled bag.
We will print the ink on bags with
funny remarks to catch the consumer's
eye.
The Receipts.
You'll come to check the price,You'll stay for the cheeky comments.At the register you will have an estimate of how many soon- to -expire veggiesyou saved from becoming ink.
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