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CARREFOUR RETHINK INK

DESCRIPTION

JUST WHEN YOU THOUGHT VEGGIES WERE BORING, THEY COME BACK FROM THE AFTER LIFE TO TEACH YOU ABOUT FOOD WASTE. TURNING SOON TO EXPIRE VEGGIES INTO INK FOR POSTERS TO HUMOR THE AUDIENCE.

ROLE

ART DIRECTOR

CW

LEIRE JAUREGIBEITIA

SCHOOL

MIAMI AD SCHOOL

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The Prints. 

And just when you thought vegetables were boring... 

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The Bags.

Carry the weight of a burden, 
on a beautiful recycled bag.
 
We will print the ink on bags with
funny remarks to catch the consumer's
eye.  

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The Receipts.

You'll come to check the price,You'll stay for the cheeky comments.At the register you will have an estimate of how many soon- to -expire veggiesyou saved from becoming ink.  

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