Carrefour.

Campaign

Rethink Ink.

Description

Just when you thought veggies were boring, they come back from the after life to teach you about food waste. Turning soon to expire veggies
into ink for posters to humor the audience.

Role

Art Director.

CW

Leire  Jauregibeitia.

School

Miami Ad School.

Year

2020.

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The Prints. 

And just when you thought vegetables were boring... 

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The Bags.

Carry the weight of a burden, 
on a beautiful recycled bag.
 
We will print the ink on bags with
funny remarks to catch the consumer's eye.  

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The Receipts.

You'll come to check the price,You'll stay for the cheeky comments.At the register you will have an estimateof how many soon- to -expire veggiesyou saved from becoming ink.  

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