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Art Director at Goodby Silverstein & Partners
Carrefour Rethink Ink
Just when you thought veggies were boring, they come back from the after life to teach you about food waste.
Turning soon to expire veggies into ink for posters to
humor the audience.
Carry the weight of a burden,
on a beautiful recycled bag.
We will print the ink on bags with
funny remarks to catch the consumer's
You'll come to check the price,You'll stay for the cheeky comments. At the register you will have an estimate of how many soon- to -expire veggiesyou saved from becoming ink.
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