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Art Director at Goodby Silverstein & Partners
Budweiser Drink To Wear
Gen Z wears Budweiser merch but doesn't drink Budweiser.
We found a way to do both. In order for them to wear the merch they'll have to drink Budweiser.
The One Show / Gold Pencil
To get the word out, we'll make Budweiser bottle logos disappear from their social media and start putting them on clothes. Getting the audience to notice its going from the can to the shirts.
We are also installing ironing stations inside
bathrooms at bars. Leave the bar with new merch on the go.
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