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BUDWEISER DRINK TO WEAR
DESCRIPTION
GEN Z WEARS BUDWEISER MERCH BUT DOESN'T DRINK BUDWEISER. WE FOUND A WAY TO DO BOTH. IN ORDER TO WEAR BUDWEISER THEY'LL HAVE TO DRINK BUDWEISER.
AWARD
THE ONE SHOW - GOLD PENCIL
ROLE
ART DIRECTOR
CREDIT
LEIRE JAUREGIBEITIA
CAROL BENITO
Turn anything into Budweiser. Really, anything.
To get the word out, we'll make Budweiser bottle logos disappear from their social media and start putting them on clothes. Getting the audience to notice its going from the can to the shirts.
We are also installing ironing stations inside
bathrooms at bars. Leave the bar with new merch on the go.
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