Drink To Wear.
Younger audience wears Budweiser merch but does not drink Budweiser. We found a way to do both. In order to wear Budweiser you'll have to drink Budweiser.
The One Show - Golden pencil.
Leire Jauregibeitia- Copy.
Carol Benito - Video Editor.
Turn anything into Budweiser. Really, anything.
To get the word out, we'll make Budweiser bottle logos disappear from their social media and start putting them on clothes. Getting the audience to notice its going from the can to the shirts.
We are also installing ironing stations inside
bathrooms at bars. Leave the bar with new merch on the go.