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REAL, FOR REAL.
BMW // Goodby Silverstein & Parterns // 2025
These days, it’s harder than ever to separate what’s real from what’s fake. It’s easy to be fooled. Picture a pigeon riding a skateboard or a mountain shaped like a giant thumbs-up, believable at first glance, but completely fabricated. With AI, we can create illusions so convincing that anyone could be tricked.
ECD - Matt Edwards / CD - Kazuo Kubo & Lucas Ribeiro / CW - Harrison Fuerst / AD - Sharon Lorena
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